Another Beautiful Home Sold In Graduate Hospital By The Rosenthal Group

The most important aspect of any successful property sale is pricing strategy. If you price a listing too high it can cost you a lot of time and money. We were employed by the sellers of 2346 Christian Street to list and sell their home by a specific date and obviously while attaining the maximum sale price the current market would bear. We looked at the comparable sales going back 1 year but then positioned their property in a way that made it stand out compared to the other active listings in the neighborhood. We purposefully priced it slightly below the comparable sales and other active listings in order to capture a segment of the market that was most competitive. We had many offers and sold the property in 5 days for $56,000 over the asking price with no contingencies. Pricing strategy can sometimes sound and feel counterintuitive but positioning your property competitively in a given neighborhood and market is just as important as only looking at the comparable sales. Strategy matters. Congratulations to our sellers on their success! Who’s next?